What’s the impact of a professional website design on content marketing?
This is one question often asked by business owners and designers alike.
Asked this from affordable web Design Company in NZ this question and you would probably get different answers from each one of them. Now ask this from SEO NZ services and again you will receive different answers from each one of them.
To be honest, the diversity of answers for a single question doesn’t reflect the ambiguity of the question, rather it reflects the importance and impacts of website design for content marketing.
The web design you choose to go ahead with your business will determine how potential customers will perceive your business. Choices from color themes, to fonts and styling elements, will all add up to create a standout image of your business – the first impression!
What this means is that making bad choices can cost you heavily in terms of lost customers, low visibility, and nil brand recognition. Bad choices will also null and void any digital marketing efforts you invest in, including content marketing.
Defining Content Marketing:
Content marketing is one of the principal element of the digital marketing industry. It refers to marketing your product or services without actually advertising your brand’s name. This is a tactical approach where you will be creating interest of readers in your products or services through helpful material and information without actually mentioning your brand’s name.
For instance, an affordable web development company Auckland in NZ will be creating valuable contents for readers to get insights into the modern day practices in the industry, crucial elements of web design and much more. All of these materials will be helpful for readers and visitors to get knowledge about the services, all without actually marketing specifically for the brand.
Web design impacts on content marketing
Now, all content-based marketing materials are primarily driven by content, however, the website design will eventually define how visitors react and access them.
Ease of access:
The prime consideration for any content-driven website is the ease of access. The design should be made such that visitors/customers could easily find and access desired information over the site. Navigability is an important aspect to consider here. We designs should incorporate efficient navigation system to help visitors reach the information they are looking for without having to roam around the website for longer periods.
Remember, in today’s e-commerce industry there are plenty of websites offering similar products and services. Customers today rarely spend more than a minute on a website to look for material they need. They prefer to switch to some other sites provided website isn’t navigable easily. Thereby, the primary concern for content marketing driven websites should be to offer customers/visitors ease of access throughout the material without having to spend much time roaming around pages.
Apart from ease of access, the readability of content is yet another aspect to look out for. The visibility of text and its appeal should be designed so as to maximize the reading experience of visitors. Too many different fonts aren’t well suited to professional designs, whereas, a single font can also be boring for readers.
Choose intelligently font size, and color of text and incorporate as many useful images as possible to create an appeal and relevance to your content.
Modern-day website design incorporates various elements to engage visitors/readers to their content. Infographics are one way to keep customers engaged with the content without losing their interest. Moreover, many visitors are visual learners and they prefer reading Infographics instead of text. Thereby, add as many interesting Infographics as possible to your website design is a good approach to keep users engaged with your site.
Web designs are getting complex over time. More and more elements are being added to the basic functionality of website designs to keep users engaged and intrigued. Content marketing is an important marketing tactic increasingly sued by businesses for more traffic and higher revenues. A professionally developed web design with ease of access to contents, higher readability and increased use of Infographics will certainly help businesses establish their brand recognition among the lot.